Campaign ROI Calculator
Calculate the return on investment for your consumer testing campaigns. See how insights can save costs and drive revenue.
Campaign Parameters
Enter your campaign details to calculate ROI
How many people receive the productExample value; replace with your own.
From the first shipment to the last feedback you collectExample value; replace with your own.
Product, packaging, shipping and incentives per tester, in USD. Needed to calculate the ROI.
Total investment in product developmentExample value; replace with your own.
Projected first-year revenueExample value; replace with your own.
Your own estimate of the share of the production budget that test findings could save. The default is an example, not a benchmark.
Your own estimate of extra first-year revenue. The default is an example, not a benchmark.
Your ROI Calculation
Enter your cost per tester to see the ROI.
Record what a campaign actually returned. Free, no email needed.
Calculation Assumptions
Research cost = number of testers × cost per tester.
Risk mitigation value = production budget × the protected share you entered.
Revenue impact = expected annual revenue × the uplift you entered.
ROI = (total benefit − research cost) / research cost × 100.
These are illustrative assumptions, not benchmarks. Adjust them to your own figures.
Why Consumer Testing Delivers ROI
Avoid Costly Mistakes
Catching product flaws before mass production is cheaper than fixing them after launch.
Boost Sales
Feedback from real users shows what stops people buying, so you can fix it before you scale.
Faster Time-to-Market
Testing with consumers alongside development shortens the loop between a change and knowing whether it worked.
Ready to maximize your research ROI?
Start running high-ROI consumer testing campaigns with Portifer.
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